Communication is the engine that powers business.
It is an important online sales skill that you must polish until it shines like the sun.
And listening and paying attention to your customers can make you understand what they want and help you service them and so make more money.
You can learn many things you didn't know about yourbusiness by getting valuable feedback from your customers.
Your customers may buy your main product just to get thefree gifts.
Your visitors may think it's to hard to navigatethrough your web site.
By knowing this type of important information you canimprove your web site, products/services, advertising, and
marketing.
Below are nine techniques you can use to getvaluable feedback from your customers.
Use surveys and questionnaires regularly to improve yourbusiness.
Publish them on your web site, e-zine, printnewsletter, direct mail material, include them with productshipments or inside product packages.
Post them on appropriate online message boards, e-maildiscussion lists and newsgroups on the internet.
Create an online community for your customers. Include achat room, message board, e-mail discussion list on yoursite for customers to participate in.
You can regularly moderator these communities to see whatyour customers are saying about your business.
Give away your products to a group of your customers.Ask them to use and review the product.
Ask them to fill out an evaluation form and send it back.
Some customers may fill them out, some may not, but thefeedback you do get will be valuable.
Offer your web site visitors an online product or servicefrom your web site at no cost.
It could be an ebook, search engine submission, consulting viae-mail, web design, etc.
In return, ask them to fill out a short survey about your website, products or services you're selling, customer service,or your web site.
Create a customer focus group. Invite ten to twenty ofyour most loyal customers to meet regularly.
They will give you ideas and input on how to improve yourcustomer service.
You could pay them, take them out to dinner orgive them free products.
Stay in contact with customers on a regular basis. Offerthem a free e-zine subscription.
Ask customers if they want to be updated by e-mail when youmake changes to your Web site.
After every sale, follow-up with the customer to see if theyare satisfied with their purchase.
Make it easy for your customers to contact you. Offer asmany contact methods as possible.
Allow customers to contact you by e-mail.
Hyperlink your e-mail address so customers won't have to type it.
Offer toll free numbers for phone and fax contacts.
This will make it easy for your customers to voice theiropinions.
You could regularly contact customers on birthdays orholidays. Send thank you gifts to lifetime customers.
E-mail them online greeting cards on holidays or birthdays.
Call them personally to wish them a happy holiday.
You could them follow-up with a survey or ask them ifthey're happy with your business.
Invite your customers to company meetings, luncheons,workshops or seminars.
Create special events for your customers like parties,barbecue's, dances etc.
Make a point for yourself and your employees to interactwith them at these event to get valuable feedbackfor your business.
You could use a couple or all of the techniques listed aboveto get valuable customer feedback.
These aren't the only ways, be creative and come up withsome of your own.
May these online sales secrets help you to make a lot of money.
Warmly,
I-key Benney, CEO
I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", (home based business) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.
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