Just ask!

You can learn useful information about your business,customers, and potential customers by conducting a survey.If you have a list of e-mail addresses of your customersand prospects you can send them an e-mail containinga link which leads to a survey on your site.

What is the benefit to you?

You get knowledge, and knowledge is a powerful toolin tailoring your business and services to yourcustomers' needs. You can ask questions like:

- How could our web site be more informative to you?

- What products or services should we offer in the future?

- Please rate our customer service?

- What is your age?

It is important to ask questions that will get you theanswers you want. If you want suggestions from yourviewers, asking if they simply like your site doesn'tgive you enough information. And providing a list ofradio buttons or check boxes streamlines answers evenmore. Plus research has shown that folks are morelikely to answer if all they have to do is click.

What is the benefit to the people taking your survey?

Well, there has to be some benefit. Providing anincentive is a good way to insure responses. Thatcould be in the form of a freebie, useful information, anentry into a sweepstakes, or anything else you thinkyour customers would like.

How do you do this?

Create a form on your web site to ask questions. Having the responses of that form emailed directly toyour email box makes it easiest.

Web Builder Expresshas a form tool built right in and the systemautomatically e-mails the results of each submissionback to you.

Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.