The advertising co-op is an Internet marketing strategy that should bring sustained financial success.

Benefits from a well run advertising co-opinclude:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.

The best advertising buy is often a solo ad ortop sponsor ad in an ezine. Let's say for examplethat a top sponsor ad in an ezine costs $120 (US).If 10 members participate in the co-op, the costper individual is only $12 (US).

Suddenly, highly targeted advertising is withinreach of everybody. The members should beadvertising a program where each member hashis/her own individual referral url.

To organize the co-op you'll need:

(1)an URL (website) rotator

(2)ad trackers

For a comprehensive list of FREE URL rotators visit:

http://100FreeWorkAtHomeTools.com/freeurlrotators.html

For a comprehensive list of FREE ad trackers visit:

http://100FreeWorkAtHomeTools.com/freeadtrackers.html

When the ezine ad is run, the ad will contain theURL of a rotator. Inserted in the rotator will bethe referral URLS of the co-op members. As ezinereaders click on the URL in the ad, the referringwebsite URLS come up in rotation for the co-opmembers.

To insure the integrity of the co-op each membershould convert their referral URL to an ad tracking URL and submit this second url to the co-oporganizer.

Each time the ad tracker URL is clicked a hit willbe recorded by the ad tracking program. All co-opmembers can be assured that the ad responses aredistributed evenly since they can compare numberof hits with other co-op members.

It is an advertising axiom that TARGETEDADVERTISING brings the best results. ByTARGETED I mean you are advertising directly to a group that has demonstrated an interest inessentially the area you are promoting.

Such as advertising a search engine submission servicein an ezine devoted to website promotion.

With over 300,00 online ezines in existence finding an ezine that covers your target market should be easy.

To find appropriate ezines for advertising these are two of the best ezine directories available:

http://ezinelocater.com/

http://www.topezineads.com/demo.html

Final thoughts:

(1)Do not advertise in any ezine you have notsubscribed to.

You want to make sure the ezine offers QUALITY information and is being read by its subscribers.

(2)Distribute a list of co-op participants with name and email address to all co-op members.

(3)For network marketers the advertising co-op is the perfect promotional choice.

(4)If you are a member of a free-to-join multi level advertising program, where you can contact downline members, organizing a co-op can have long term benefits for a very modest cost.

Even though you are doing paid advertising for a program that does not give an immediate cash reward to co-op members via 'sales', THE LIFETIME BENEFITS FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BEDRAMATIC!

Robert A. Kearse is editor of The Tax Torpedo Newsletter. Each issue features FREE tools and resources vital to thesuccess of your work at home business. "The FREE stuff that works! Not the free junk." Plus, a powerful source of aricles on Internet marketing strategy. Plus, extraordinary bonusesfor new subscribers! Published every two weeks. http://100FreeWorkAtHomeTools.com/freenewsletter.html